Fun Facts!

Plato was introduced in a coloring book called “Fun with Food.” The premise to his story is that Plato was a good little dinosaur who learned all about nutrition and exercise. The other dinosaurs wouldn’t listen, and Plato became frustrated. So he left his swampy home and began a journey to talk to the folks at Publix

Kids everywhere get excited to see their favorite cartoon character come to life. Even adults get a kick out of watching a team mascot in costume. Since 1991, Plato the Publixaurus has been the mascot for Publix. But how did a teal and green dinosaur land the role?

It all started with an idea to create a character that would appeal to children. Publix artist Warren Dossey, was asked to work on sketches for two characters — a farmer and a dinosaur. Today, Warren is an art director for Publix’s Creative Services Department, but at the time he was coordinating the label designs for Publix’s private label products. Farmers have an obvious tie to Publix, but in the end the dinosaur won. Known as the Publixaurus, he would represent education, nutrition and environmental awareness.

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